_date: April 2009
_roles: Art + Creative Director, Experience Design, Contributor
_client: jonny.gotham
_details: GOTHAM.BLACK has always been my personal lab of sorts, allowing me to work with web technologies (listed below) and pursue hobbies of writing, illustration, photography, and hopefully soon, other avenues of design: fashion, motion, and industrial. This new volume also aims to add more contributors to the mix, giving variation to the content. // Visit now to see what is going on!
_technologies: Expression Engine content management, sIFR, jQuery, Twitter API Feeds and soon, Flickr.
_date: October 2007 - January 2009
_roles: Consultant, Team Lead, Front-End Developer
_client: ditech/GMAC Mortgage & Financial
_details: The popular nationwide mortgage lender needed a revamping of its website and online application to appeal to consumers in an ever-increasingly competitive market. I was responsible for the front-end design, usability, and aesthetic of the main online application, as well as reconstruction the entire site using grids and web standards. For the main site, I improved a vendor's mock-up design and aesthetic by applying techniques for enhanced usability as well as web practicality. My work in grids and web standards became a base foundation for enterprise design across ditech and its parent company GMAC Mortage & Financial.
_results: Change Sciences Group reported ditech.com as the second best nationwide mortgage lender website for usability in its 2008 Kantuit Report: “The Consumer Experience of Mortgage Web Sites”
_date: May 2007
_roles: Art + Creative Director, Experience Design, Blogger
_client: jonny.gotham
_details: My own personal creative space, used to keep close friends and clients up to date with my latest projects, artwork, writings, and musings. New friends are welcome too!
_updates: Redesigned! See exhibit 113, or visit now.
_date: March 2007
_roles: Art Director, Graphic Designer
_client: Charles Greer, Massage Therapist
_details: A very talented and successful massage therapist in New York City, Charles needed a brand identity and business cards to help solidify his already strong reputation and clientele. Amazingly friendly. Highly recommended by spas and professionals of healthy-living in New York City.
_date: November 2006
_roles: Art Director, Graphic Designer
_client: Classic Creations
_details: An interior designer from Orange County, California needed a new brand identity to market and represent her business. Designed to appeal to the region's mix of classic high society and trend setting youth culture, this logotype also embodied the ideals and goals of the designer herself.
_date: Fall 2006
_roles: Art Director, Graphic Designer
_client: jonny.gotham
_details: Brand identity for jonny.gotham, representing me as a designer, my roots, and my love for New York - the one and only, Gotham City.
_date: June 2006
_roles: Art + Creative Director, Experience Design Lead, Usability and Front-End Lead
_client: Mandalay Mortgage
_details: A collaboration with a team of developers to create an Online Broker Portal. Responsible for front-end design, as well as directing the development team on application flow and usability. Together we were able to create a portal with an exceptional, user-friendly experience unlike anything the industry had seen - including a unique notification system with instant feedback - helping users get things right the first time around.
_date: April 2006
_roles: Art + Creative Director, Experience Designer
_client: Mandalay Mortgage
_details: To help revitalize the company image for an increasingly competitive market, a new corporate web site was developed to better serve its customers as well as create a foundation for future online offerings.
_date: January 2006
_roles: Art + Creative Director, Experience Designer, Back-End Developer, Database Designer
_client: Mandalay Mortgage
_details: Devised and deployed an initiative to create personalized marketing pages for the company sales staff - designed to be a one-stop site for clients to work with their individual sales representative. The sites included personalized marketing materials, contact information, and the most valuable feature: a pre-qualification form for potential business. By using the online form, clients could securely send information directly to their sales representatives RIM Blackberry® in an average of five seconds.
_results: Clients cited the new online tool as a distinct advantage over our competitors, while the sales staff attributed an increase in business and success directly to the project.
_date: January 2006
_roles: Art + Creative Director, Experience Designer, Back-End Developer, Database Designer
_client: Mandalay Mortgage
_details: Created a corporate extranet to manage and improve information flow between company employees and multiple production centers. I handled the entire creation of the extranet (front-end to database), working intensively with department managers and teams to organize information and determine employee needs for usability.
_date: June 2005 to June 2006
_roles: Art + Creative Director, Illustrator, Print Designer
_client: Mandalay Mortgage
_details: Selected pieces of collateral design for various promotions and events held by the company for its clients. Flyer designs and invitations for mass distribution, published print advertisements, and large format banners created for company launch events.
_date: Summer 2005
_roles: Art + Creative Director, Experience Designer
_client: Kit Sturgeon
_details: Promotional campaign for an annual gathering and celebration hosted by the client. Work included an interactive teaser site paired with a digital flyer for email.
_date: Spring 2004
_roles: Illustrator
_client: Jack Elliott
_details: Detailed study and manual illustration of joints used in the construction of the Jean-Marie Tjibaou Cultural Center in New Caledonia by Renzo Piano Building Workshop. Photograph courtesy of Vassal William and Renzo Piano Building Workshop.
_date: Spring 2004
_roles: Illustrator
_client: Jack Elliott
_details: Construction limited to type only, meant to combine the ideas of two designers as a means to define one's vision from its inspirations. Homage to Rob Lindström and Designchapel.
