Jonny Gotham is  


My name Jonathan Lu, and I work under the name jonny gotham. I'm a designer and classically-trained engineer, and I help organizations execute projects, digital and otherwise.

I’m also an adjunct faculty member at Parsons The New School for Design, teaching interaction.


I operate Gods & Monsters as a product workshop. The goal is to imagine, design, and make things of use.

I've done consulting for over a decade, focusing on execution and strategy for digital projects. Past projects have involved starting an in-house incubator within an amazing, well-known financial institution; building scaling strategies for many startups that are just starting to hit their stride; and doing concept designs and prototype builds for ideas and technologies at various stages.

I still consult for select projects, so definitely .

Recently, I served as VP Design, and then VP Product + Design in-house at a startup in New York City. There, I helped inform and transition the startup to a more scaleable, product-oriented operation.

In select semesters, I teach Core: Interaction at Parsons The New School for Design. As part of the core cirriculum for design students, my class focused on applied interaction design: design analysis, refinement, and construction. In past semesters, I was fortunate to teach alongside my friend Meg Lewis, which was an awesome experience for us and the students due to our unorthodox styles and coordinated lesson tracks.

As Seen In…

These days, I can be found at Small City, part of a larger community that I could only have dreamed of when I first started my creative career. We've been together for years, with a focus on inclusiveness, supportiveness, and fierce will to push things forward.

Back when Tattly was first starting in our old coworking space Studiomates, I was happy to contribute a small design for one of their first-year releases. My Air Quotes design went on to be sold in the Whitney Museum during a typography exhibit in 2013. If you'd like, you can still see or grab a set here.

I've also been interviewed at Workspiration.

Out of Bounds.

I occassionally write. Though mostly for myself, sometimes other people find it interesting, too.

I plan to write about work-stuffs on Medium, so stay tuned for that.

My creative writing and explorations can be found at Flat 221B — which lists projects I'm currently writing and/or hope to write someday soon.

Personal notes reside on my blog, Gotham Black.

And Elsewhere…