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Jonny Gotham is the nom de guerre of Jonathan Lu, a designer, engineer, and teacher. Always on the search, he is a work–in–progress surfer, writer, and global citizen.

He operates Gods & Monsters, a product studio, and its consultancy, Section 9. Currently working as a product specialist, client work focuses on helping organizations re-examine and refine their strategy, development, and execution.

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Gods & Monsters started in 2014 to develop its own digital and physical projects. In 2018, Section 9 formalized to better handle ongoing consulting work.

With over 16 years in the field, he helps organizations find more successful and sustainable ways of working. It's about finding new ground between being either David or Goliath. Startups find ways to mature their operations and enterprises regain the nimbleness needed to build exciting new things. He has helped create innovation programs at American Express, defined emerging analytics for Conde Nast, and overhauled operations and expectations at both startups and non-profits to hit launch dates and create happier teams.

He is currently working with the UK Government for digital service transformation and Harley-Davidson for digital products and experiences. In the summer of 2017, he volunteered as acting Design Director for Swing Left. From 2014-2016, he was the VP of Product and Design for a content analytics startup in New York City.


In select semesters he teaches at Parsons The New School for Design. Past courses focused on digital interaction as part of the core design curriculum. Students learned how to build user-focused products through research, prototyping, and testing. Additionally he teaches programming for the web in various applications.

As Seen In

Since 2010, he has been part of a community now known as Design Town (previously Studiomates). Friends for years, there is always a focus on inclusiveness, supportiveness, and a fierce will to push each other forward.

In 2011, he contributed a small design as part of Tattly’s first year collection. The ‘Air Quotes’ design sold at the Whitney Museum as part of a typography exhibit in 2013. If you'd like, you can still see or grab a set here.

He has also been interviewed at Workspiration.