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Jonny Gotham is the nom de guerre of Jonathan Lu, a designer, engineer, and teacher. Always on the search, he is a work–in–progress surfer, writer, and global citizen.

He operates Gods & Monsters, a product studio, and its consultancy, Section 9. Currently, consulting specialization is in product development, strategy, and execution.

You can find him at


Gods & Monsters started in 2014 to develop its own digital and physical projects. In 2018, Section 9 formalized to better handle the studio's ongoing consulting work.

With 14 years in the field, he helps bridge operations for startups and enterprises. Davids become more surefooted and Goliaths find a way to work smaller and faster. He has helped create innovation programs at American Express, defined emerging analytics for Conde Nast, and overhauled operations and expectations at both startups and non-profits to hit launch dates and create happier teams.

In the summer of 2017, he volunteered as acting Design Director for Swing Left. From 2014-2016, he was the VP of Product and Design for a content analytics startup in New York City. There, he helped created new analytics tools for major publishers including Conde Nast, Time Inc., and Mediagene to assist their content marketing programs.


In select semesters he teaches at Parsons The New School for Design. Past courses focused on digital interaction as part of the core design curriculum. Students learned how to build user-focused products through research, prototyping, and testing. Additionally he teaches programming for the web in various applications.

As Seen In

Since 2010, he has been part of a community now known as Small City (previously Studiomates). Friends for years, there is always a focus on inclusiveness, supportiveness, and a fierce will to push each other forward.

In 2011, he contributed a small design as part of Tattly’s first year collection. The ‘Air Quotes’ design sold at the Whitney Museum as part of a typography exhibit in 2013. If you'd like, you can still see or grab a set here.

He has also been interviewed at Workspiration.